Im Ja P. Choi, MS Founder and CEO Emeritus
Until her retirement in 2021, Ms. Im Ja Choi, Founder and CEO Emeritus, provided leadership for Penn Asian Senior Services (PASSi) and all of its service programs. We still rely on her vision today. PASSi is an umbrella non-profit organization with four subsidiary divisions including Homecare, Adult Daycare, Senior Community Center, and a state-licensed Vocational School. She was actively involved in all of PASSi’s programs and has been a trailblazer in advocating for Asian seniors with language/cultural barriers for the past 16 years. PASSi is the largest direct care provider in Pennsylvania for Asian LEP seniors, serving 750 clients with 650+ employees with a $22.8M annual budget. As CEO, Ms. Choi was responsible for overseeing the entire operation of the company, leading fundraising efforts, and strategic planning. Ms. Choi received her Master’s degree in Organizational Dynamics from the University of Pennsylvania, and a Bachelor’s degree from Korea University in Seoul, South Korea.