Our Founder and CEO
Im Ja P. Choi, MS Founder and CEO
Ms. Im Ja Choi, Founder & CEO, provides vision and leadership for Penn Asian Senior Services (PASSi) and all of its service programs. PASSi is an umbrella non-profit organization with four subsidiary divisions including Homecare, Adult Daycare, Senior Community Center, and a state-licensed Vocational School. She is actively involved in all of PASSi’s new and ongoing programs and has been a trailblazer in advocating for Asian seniors with language/cultural barriers for the past 16 years. PASSi is the largest direct care provider in Pennsylvania for Asian LEP seniors, serving 750 clients with 650+ employees with a $22.8M annual budget. As CEO, Ms. Choi is responsible for overseeing the entire operation of the company, leading fundraising efforts, and strategic planning. Ms. Choi received her Master’s degree in Organizational Dynamics from the University of Pennsylvania, and a Bachelor’s degree from Korea University in Seoul, South Korea.